Roma [Rome], LAZ +Ricicli +Viaggi pilot rewards public transit users for plastic bottle recycling
Roma [Rome], LAZ +Ricicli +Viaggi Transit User Recycling
Municipal transit operator ATAC worked with Coripet on the installation of bottle deposit machines at three transit stations. Commuters deposited bottles of up to two liters for credits worth €0.05 per bottle. The credits were accessible on the myCicero or TabNet apps for discounts on hourly, daily, and multi-day transit passes. Local officials measured the recycling and transit impacts of +Ricicli +Viaggi - the more you recycle, the more you travel - during a one-year pilot.
Links
"+Ricicli +Viaggi" makes it possible to pay for metro rides with plastic bottles | European Circular Economy Stakeholder Platform
Atac green, parte la campagna “+Ricicli +Viaggi” - YouTube
Cashback per chi usa B+ e ricicla le bottiglie di plastica in PETL'iniziativa, la prima del suo genere in Italia e tra le poche al mondo, premia i viaggiator...
Project Succeeded
+Ricicli +Viaggi won the Digitalisation category at the Innovation in Politics Awards 2021.
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