Warrnambool, VIC uses travel voucher competition to support local businesses during COVID-19
Warrnambool, VIC Travel Voucher Competition COVID-19
Complete
City officials asked participants to write why they wanted to travel to Warrnambool in 25 words or less. Each message was an entry into a drawing for $10,000 AUD in vouchers to hotels, tour companies, and other travel businesses. Fifty winners received $200 AUD vouchers redeemable at participating businesses over a three-month period. The program used council funds to prime the pump for travel following the summer season.
Project Succeeded
The travel voucher competition resulted in 1,800 entries from residents throughout the country.
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