Interpersonal Frequency

I.F. believes in putting our clients at the center of our design process. Working with us means beginning with a Voice of Citizen (VOC) analysis - the cornerstone of our data-driven process. We use a sophisticated survey platform to query a statistically valid portion of your website users, then benchmark your users' satisfaction against an extensive database of similar online users. We combine this qualitative data about your users' needs with quantitative clickstream data to form a full picture of how your users interact with your site. This analysis allows us to immediately get to the heart of which aspects of your website are working well, and which need to be improved. We also conduct In-Depth Interviews (IDIs) with key stakeholders to get a big-picture view of the issues we need to tackle. Usability testing is performed in tandem with the stages above.