Altena, NB promotes plant-based diet in community during pilot with local grocers and producers
Altena, NB Plant-Based Diet Local Grocers Producers Pilot
This first-in-the-nation pilot seeks reduced animal protein consumption and a boost for domestic plant protein companies. Displays in select grocery stores highlight the health and environmental benefits of plant-based products. Point-of-sale data provide clear data on the impacts of display messages on consumers. Municipal and provincial officials also recruited program ambassadors for a multimedia campaign with recommended meals.
Newsworthy
Eerste Nederlandse gebiedspilot plantaardige eiwitten van start | MarketingTribune Food en Retail
De 57.000 inwoners tellende Noord-Brabantse gemeente Altena is het toneel van de eerste Nederlandse gebiedspilot plantaardige eiwitten. Bij supermarkten, scholen en restaurants worden interventies getest om vaker plantbased te eten.
How This Dutch Town Is Helping People Choose Plant-Based Foods | VegNews
A new pilot program has been launched in a Dutch town to encourage people to choose plant-based proteins more often.
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