Minneapolis, MN turned its TikTok account into a COVID-19 educational resources

Minneapolis, MN TikTok COVID-19 Educational Resources

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The city's digital communications team shifted the focus of its TikTok posts to public health information in the early days of the COVID-19 outbreak. Minneapolis created TikToks on CDC guidelines on hand washing and social distancing. City staffers also used music, comedy, and visual displays to help Minneapolis residents get through weeks of stay-at-home stresses.

Social Media Communications Citizen Engagement Outbreak / COVID

Minneapolis, MN

Municipality in Minnesota

United States

Links

City of Minneapolis(@cityminneapolis) Official | TikTok

City of Minneapolis(@cityminneapolis) on TikTok | 44K Likes. 5539 Fans. The official TikTok of the City of Minneapolis. Yep, we’re a local government.

Newsworthy

Cities tap TikTok to squash Gen Z's COVID-19 misconceptions | Smart Cities Dive

Smart Cities

Minneapolis COVID-19 vaccination message goes viral on TikTok - Axios Twin Cities

The posts are attracting hundreds of thousands of views.

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