Isle of Wight Council, GB designs incentives for bicycle use with PedalAid mobile app
Isle of Wight Council, GB PedalAid Mobile App Bicycle Use
Complete
PedalAid establishes a monthly cycling goal of 3,000 kilometers for app users. Cyclists activate a donation from the council to a local non-profit when they reach this goal. Top riders also enter monthly giveaways of shop vouchers and cycling gear. The PedalAid challenge applies to any user rides completed on the 32-kilometer Red Squirrel Trail. Local officials conduct regular surveys of app users about their riding experiences.
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Project Succeeded
PedalAid reached 50,000 kilometers of local rides within two years of its introduction.
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