Kitsap County, WA addressed misinformation and citizen demand for updates with scaled communications
Kitsap County faced the challenges of the rapid spread of misinformation and a surge in citizen demand for constant updates. To deliver reliable messages and build trust with residents, the County used govDelivery to scale communications efforts — with limited staff and resources.
The County sent 372 coronavirus-related bulletins that reached 3.9 million people, with an open rate of 40.6%. Their SMS messages reached a record-breaking 830,000 recipients, all achieved with govDelivery.
Citizen Services+6
United States