Kitsap County, WA addressed misinformation and citizen demand for updates with scaled communications

The team met demand limited staff and resources.

Complete

Kitsap County faced the challenges of the rapid spread of misinformation and a surge in citizen demand for constant updates. To deliver reliable messages and build trust with residents, the County used govDelivery to scale communications efforts — with limited staff and resources. The County sent 372 coronavirus-related bulletins that reached 3.9 million people, with an open rate of 40.6%. Their SMS messages reached a record-breaking 830,000 recipients, all achieved with govDelivery.

Citizen Services Engagement Platforms Emergency Preparedness Public Safety Resiliency Outbreak / COVID Granicus

Granicus

Governments Involved

Kitsap County, WA

United States

Products

GovDelivery Communications Suite

Government email, text, and social media communications that improve services and citizen engagement.

Vendors

Granicus

Granicus provides technology that empowers government organizations to create better lives for the people they serve.

Links

How the County Grew Its Audience by 25% With Trusted Communications During COVID-19 | Granicus

Kitsap County faced challenges that many governments experienced during the COVID-19 pandemic: the rapid spread of misinformation and a surge in citizen demand for constant updates. To deliver reliable messages and build trust with residents, the County used govDelivery to scale communications efforts — with limited staff and resources.

Project Succeeded

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